Monday, November 14, 2016

Character, Brand and Social Media Design for Physiotherapy Education Account GETFITWITHPHYSIO

Get Fit With Physio adalah sebuah brand dan nama akun resmi di media sosial pribadi milik Faizah Abdullah  seorang fisioterapis sekaligus dosen Program Studi Fisioterapi, Program Vokasi Universitas Indonesia sejak tahun 2012  yang merangkap sebagai staf redaksi Majalah Fisioterapi Indonesia. Physio sendiri memiliki arti sebagai fisioterapis atau orang yang berprofesi sebagai fisioterapi dalam bahasa inggris. Untuk logo brand, pemilik brand ini menggunakan logo dengan atas nama  pribadinya yang menunjukkan bahwa brand tersebut dipertanggungjawabkan oleh dirinya sendiri. Beliau membuat akun Get Fit With Physio pada Facebook dan Instagram dengan nama akun @getfitwithphysio pada tanggal 2 Agustus 2015 di media sosial online Instagram dan Facebook yang bertujuan untuk memberikan informasi kepada masyarakat tentang kesehatan fisioterapi dan memperkenalkan masyarakat tentang kesehatan fisioterapi.

Proses pembuatan dan brainstorming untuk menciptakan karakter adalah 2 minggu, dan pelengkap hanya beberapa hari setelah maskot tercipta. Karya ini sudah tersebar di akun sosmed Get Fit With Physio dan sudah berjalan selama 1 tahun lebih. Tidak hanya menampilkan beberapa info edukatif, tetapi Get Fit With Physio juga mensponsori beberapa acara kesehatan dan penghargaan.

Berikut link Sosial media Get Fit With Physio:


Instagram: @getfitwithphysio

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